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BY Nadia Goodman| October 22, 2012
As every business leader quickly finds, it's lonely at the top. With the burden of decisions and risks falling on your plate, you need a strong support network that can offer advice and understanding. "When I started my first business, it was pretty lonely, like it is for most entrepreneurs," says Kevin Miles, a serial entrepreneur and founder of Avantras Consulting Group. Over time, he built a strong group of friends, peers, and mentors that supported him throughout his career and helped his businesses grow. Full Article >>> CPGjobs.com
A couple of weeks ago I happened upon a fascinating article in the New York Times Magazine by Rob Walker called Favor Enhancement. It seems the Hyatt hotel chain is engaged in a marketing experiment in which employees of the mammoth hotel chain are being empowered to unexpectedly pick up the tab for a guest’s bar bill or spa treatments. Hyatt executives call the program “random acts of generosity” and it’s based upon psychological principals long employed in business “ particularly in the consumer packaged goods industry. “The idea,” writes Walker, “is that the unexpected nature of the ‘gifts’ will leave the customer not just pleased but also grateful, and gratitude is a powerful and potentially quite profitable emotion to inspire.” Full Article >>> Natalie Peace, Contributor
Building successful businesses based on integrity and generosity. You know it’s profitable to be socially-conscious and charitable when big companies make ‘corporate responsibility’ a priority. Does that sound cynical? Actually, I couldn’t be happier about this development: we all benefit when companies make a sincere effort to contribute more. Full Artcile >>> |
